iNDUSTRY
E-Commerce
Service
UX & Product Design
An e-commerce platform for an independent art print retailer. The project focused on designing a clean, conversion-focused shopping experience that made browsing and purchasing prints feel effortless. The overall design direction emphasised visual clarity, product presentation, and a smooth checkout flow.
The key challenge was creating a shopping experience that let the artwork speak for itself without the UI getting in the way. The design needed to feel premium enough to justify the product pricing while remaining intuitive for a broad range of users.
The final design delivered a clean, gallery-style storefront with a streamlined product browsing and checkout experience. Clear information hierarchy and intentional use of white space ensured the artwork remained the focal point throughout the user journey.